PURE FOREVER BLONDE luxury shampoo with exclusive ‘pure complex’TM (certified 100% organic extracts) gently cleanses while reducing yellow and gold tones in all blonde hair. Organic extracts, pure complex and blue cypress oil tone and moisturise bleached, highlighted, foiled, blonde or grey hair. Organic Melon Oil, Shea Butter and Argan Oil rejuvenate dull, yellow looking blondes caused by natural elements, swimming, UV, chemical treatments or frequent heat styling / Enriched with selective treatment oils to provide softer, smoother, silkier feeling hair / Blue Cypress blue/violet pigments are deposited on the hair shaft eliminating yellow tones.
