Hold on to your hue with naturally-derived* color care. Inner Joi Preserve formulas, which include Raspberry Seed Oil and Beetroot Extract, have been developed specifically for fade-fighting. Give your hair just the care and colour protection it needs to stay salon-vibrant longer. Joico’s protective answer for colour-treated hair. Formulated with naturally-derived* ingredients—like Beetroot Extract and Raspberry Seed Oil—this wellness wonder detangles hair and helps preserve haircolour. Detangles & nourishes hair. Protects from thermal damage up to 450°F (232°C).
